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The wide appeal of the Social Club lies in the exclusivity and the ability to bring together like-minded people who appreciate unique experiences. As Toronto embraces the Social Club with open arms, it was only a matter of time until the condo market embraced the trend too. With our newest downtown residences, Empire Maverick, we are beginning to test the boundaries of what we should expect from a residential building with the formation of The Maverick Social.
This new social club will be available exclusively for Maverick residents, offering a comprehensive calendar of events and a space flexible enough to house a diverse mash-up of lifestyle driven happenings, from art shows to foodie events or cocktail parties. This one-of-a-kind experience will be curated by an on-site Social Architect, devoted to creating unique experiences for residents both in and out of the The Mav walls.
Where better to test out this new venture than King Street West; one of the most desirable addresses for the city-tastemaker in the downtown core.
Before the building is complete, the concept of The Maverick Social Club is being piloted through a series of invite-only music, style and food events attended by some of Toronto's top influencers and Maverick Original members. The first few events were hosted all over the city, with members taking part in one-of-a-kind experiences including a prohibition-style speakeasy at Escobar and a private concert in partnership with Universal Studios at the Great Hall and a Grand Opening bash unveiling the Maverick Social's new home on King Street West.