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Whether or not you’ve arrived at the decision to buy, you’ve probably heard of the term Online Sales Counselor or OSC for short, especially if you’ve been searching for a new home with Empire. For those of you wondering what an Online Sales Counselor is and how they add value to the home journey as a whole, we’re breaking down the questions you want to know most.


When you decide to buy a home with us, you’re choosing a homebuilder with nearly three decades of experience who is among those in the industry that has a team of OSCs. Discover what makes them one of the most valuable home shopping resources we give you access to.

An Online Sales Counselor, also known and referred to as a New Home Specialist, is a client’s first point of contact who is knowledgeable about each of Empire’s communities in Houston, Austin and San Antonio. As a trusted guide, they provide buyers with valuable information and resources so they feel empowered and ready to take the next step in their homebuying journey.

Online Sales Counselors are responsible for answering buyers’ questions and helping them identify their wants and needs. They keep buyers updated on upcoming releases and available inventory, schedule virtual or in-person meetings with our sales teams and ensure they’re confident and educated by the time they attend their purchasing appointment.

Our OSC’s assist buyers by staying connected and in touch, whether it be through text, video, emails, or phone calls. By doing this, they make sure that when an opportunity becomes available in one of our communities, they can reach out to you. They’re responsible for providing you with the information or resources you need, whether it be the names of top schools, places of worship or nearby coffee shops. You can expect them to ask thorough questions to determine what you’re searching for and ensure that the community you’ve set your sights on checks each of the boxes of what you’ve expressed.

By fully understanding buyers’ needs and being available to them, our OSCs make the sales process a seamless experience. Their goal is to build trust and rapport with each buyer so they feel comfortable reaching out for answers to each of their questions. Communication is a strong asset of the entire team and is what they do best. They make sure the on-site sales teams are aware of each client and are provided with detailed information about their home search so the transition to a purchasing appointment is smooth.


Interested in learning more about the processes involved in buying a home? Discover the terms every homebuyer should know and our guide to finances. Not quite what you need? Explore the homeownership category on our blog for more valuable resources. If you’ve already set your sights on one of our communities in Texas and have questions that you’d like answered, connect with one of our OSCs by clicking into the pop-up that appears on the bottom right side of our website pages.


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Nicole and Karla

New Home Specialists


Nicole and Karla

New Home Specialists


Hi! We are your New Home Specialists. Ask us about updates on our release, model home openings, special incentives and other Empire communities information.

T 647-372-0619