The wide appeal of the Social Club lies in the exclusivity and the ability to bring together like-minded people who appreciate unique experiences. As Toronto embraces the Social Club with open arms, it was only a matter of time until the condo market embraced the trend too. With our newest downtown residences, Empire Maverick, we are beginning to test the boundaries of what we should expect from a residential building with the formation of The Maverick Social.
This new social club will be available exclusively for Maverick residents, offering a comprehensive calendar of events and a space flexible enough to house a diverse mash-up of lifestyle driven happenings, from art shows to foodie events or cocktail parties. And where better to test out this new venture than King Street West; one of the most desirable addresses for the city-tastemaker in the downtown core.
The Maverick Social will be a sophisticated space for residents to both work and play—think Soho House meets WeWork, a place where residents can meet clients, have a cocktail or do both at the same time. The experiences will be orchestrated by an on-site Social Architect (possibly the coolest job in the city), who will be responsible for curating events exclusively for Empire Maverick residents once the building is complete. In addition to in-house resident events, social club members will have access to some of the biggest events and exclusive experiences on the city’s social calendar, including VIP sports tickets, sold out festivals, exhibits and more.
The Event Series
As with any new venture, a beta test is required, and the Maverick Social is currently piloting the Social Club experience with a succession of invite-only music, film, style, food and cocktail events attended by some of Toronto’s top influencers, tastemakers and Maverick Original members. The first event, a prohibition-style Speakeasy at King West’s Escobar, complete with authentic telegram invites, back-alley entrances and crooning jazz classics took place in February, and the second, a private concert in partnership with Universal Studios took place in May.