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When Nancy Rae Interiors was approached to design the Wilcox model at Venetian Pines in Conroe, the interior design firm led by a mother-daughter duo rose to the challenge and created a space where everyone could feel at home. A perfect balance of modern and rustic, the Wilcox model wasn’t designed overnight — the project took time to conceptualize and create. To give you a sense of what’s involved in designing our model homes, we interviewed Kendall Rae Schmitt, Design Director of Nancy Rae Interiors. Below, she explains the inspiration behind the Wilcox model, the target audience, the interior design process, as well as the unique features of the home.

1. What was your inspiration for this project?

“We wanted to design a lifestyle-oriented home that was achievable for a first- or second-time buyer. The goal was to create a relaxed and curated look that covered the bases for both modern and traditional buyers.”

2. Who were you trying to cater the design to?

“The home’s target audience was broad as central Conroe is coveted by many, so we tried to procure items that appealed to all audiences. That’s why we chose to mix textures, finishes, and select blue as the main accent color since it’s a color that many relate to.”

3. Talk us through the design process, from concepts and staging to completion.

“We presented our original inspiration to the Empire team, and then began ordering items that fit into each part of the floor plan perfectly. We find that when the upholstery and rugs in each space feel customized, the buyer sees quality from the construction mirrored in the merchandising. We also tried to keep the kids’ rooms highly creative, as we figured many buyers would have children.”

4. In your opinion, what stands out about this floor plan and makes it unique?

“What’s great about this floor plan is that you can live in the kitchen, great room, dining room, and entryway all at the same time. It’s convenient for entertaining and the upstairs game room allows kids to have their own space. If a buyer doesn’t have children, there’s also plenty of room upstairs to have an office, a second television room, a gym, and a guest suite.”


Interested in seeing the mood boards above come to life in the Wilcox model? Discover our Get the Look that outlines the must-have furniture pieces needed to recreate this look in your home. If you’re looking to make the move to Venetian Pines, you can explore the community’s quick move-in homes.


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Liz, Nicole and Karla

New Home Specialists


Liz, Nicole and Karla

New Home Specialists


Hi! We are your New Home Specialists. Ask us about updates on our release, model home openings, special incentives and other Empire communities information.

T 647-372-0619