Once the costs, benefits and feasibility of the parameters are determined, Golini says, "We ensure that our internal staff, site personnel, contractors and trades understand their role during construction to achieve the standard. We communicate contract specifications and the scope of work, contractor by contractor. For many of them and their staff who may have only built to Code, this requires a learning curve, a change in mindset. The new Ontario Building Code requires that every new home be ENERGY STAR qualified by 2012, so those who are learning now are ahead of the curve. What used to be good enough simply isn't now as we build to the higher standard."

Empire rises to the challenge by arranging for any training that is necessary to implement construction practices the trades may not be familiar with, and by undertaking staff training involved in all levels of the consumer experience and building practices. "As ENERGY STAR becomes more prevalent in the market, there will be less training to do," Golini says. "However, we still have to keep on top of everything by continuing to hold workshops and information sessions." Empire has also designated one staff member as their ENERGY STAR resource person. He checks compliance during construction and assists in training.

Golini explains that sales representatives are key partners in making the ENERGY STAR program work for Empire. "All must be able to explain to future homeowners what this standard means, along with its value-added benefits. We've actually walked model homes with sales staff and pointed out what we do to comply with ENERGY STAR and what it means to homeowners." After undertaking in-depth consumer research regarding perceptions, attributes and values of energy-related issues, Empire also altered its marketing strategy and created ENERGY STAR-focused, educational marketing pieces including a booklet distributed at its sales centres. This commitment extends to all advertising and editorials.

ENERGY STAR representatives check each home during construction to ensure compliance, and provide training for site staff when needed. There are more stringent checks when the home is nearly complete. The blower door test, for example, checks for air leakage. Prior to that, Empire's ENERGY STAR on-staff resource person conducts an air test using company equipment, so that air leakages can be addressed before the house is sealed.

Currently, Empire uses one ENERGY STAR program throughout its low-rise projects, but Golini says, "As we introduce new product types, we will evaluate them as they relate to the program. We may choose to earn points toward certification differently, depending on the situation."

Empire is one of the first, and remains one of only a handful of builders in Ontario that have committed to constructing only ENERGY STAR homes, across the board, in all of its neighbourhoods. A leader in the proactive implementation of green building practices, for the past two consecutive years, Empire received the EnerGuide Builder of the Year award from the EnerQuality Corporation for labeling the most EnerGuide homes.

For Sales Centre hours and full driving directions, visit www.empirecommunities.com.